{"id":191,"date":"2026-04-16T17:22:28","date_gmt":"2026-04-16T17:22:28","guid":{"rendered":"https:\/\/zemyna.world\/?page_id=191"},"modified":"2026-04-16T17:26:32","modified_gmt":"2026-04-16T17:26:32","slug":"apie-tvaruma-versle","status":"publish","type":"page","link":"https:\/\/zemyna.world\/index.php\/apie-tvaruma-versle\/","title":{"rendered":"Apie tvarum\u0105 versle"},"content":{"rendered":"<ul class=\"wp-block-latest-posts__list has-dates alignwide wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/zemyna.world\/index.php\/apie-tvaruma-versle\/\">Kur i\u0161 tikr\u0173j\u0173 prasideda tvarumas ma\u017eose ir vidutin\u0117se \u012fmon\u0117se?<\/a><time datetime=\"2026-04-16T16:01:51+00:00\" class=\"wp-block-latest-posts__post-date\">2026-04-16<\/time><div class=\"wp-block-latest-posts__post-full-content\"><!-- wp:group {\"metadata\":{\"categories\":[\"text\"],\"patternName\":\"twentytwentyfour\/text-alternating-images\",\"name\":\"Text with alternating images\"},\"align\":\"full\",\"style\":{\"spacing\":{\"padding\":{\"top\":\"var:preset|spacing|10\",\"bottom\":\"var:preset|spacing|10\",\"left\":\"var:preset|spacing|10\",\"right\":\"var:preset|spacing|10\"},\"margin\":{\"top\":\"0\",\"bottom\":\"0\"}}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group alignfull\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\"><!-- wp:group {\"align\":\"wide\",\"style\":{\"spacing\":{\"blockGap\":\"0\"}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group alignwide\"><!-- wp:columns {\"align\":\"wide\",\"style\":{\"spacing\":{\"blockGap\":{\"top\":\"var:preset|spacing|40\",\"left\":\"var:preset|spacing|50\"}}}} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"40%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\"><!-- wp:paragraph -->\n<p>MV\u012e tvarumas prasideda ne nuo atskiros tvarumo funkcijos ir ne nuo formali\u0173 \u012fsipareigojim\u0173. Jis prasideda tada, kai energijos naudojimas, med\u017eiag\u0173 ir paslaug\u0173 pasirinkimas, darbuotoj\u0173 i\u0161laikymas ir j\u0173 darbo s\u0105lygos \u012fmon\u0117je pradedami matyti pla\u010diau ir \u012fgauna ai\u0161ki\u0105 verslo reik\u0161m\u0119. Tvarum\u0105 MV\u012e tiksliau suprasti kaip ry\u0161\u012f tarp konkre\u010di\u0173 praktik\u0173 ir konkre\u010di\u0173 verslo rezultat\u0173, kuris skirtingose \u012fmon\u0117se susiformuoja nevienodai<em> [1]<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u010cia ypa\u010d svarbus vadovo vaidmuo. MV\u012e vadovai da\u017enai yra pagrindiniai tvarumo krypties formuotojai, o neretai ir ger\u0173 socialini\u0173 bei aplinkosaugini\u0173 praktik\u0173 pionieriai. J\u0173 sprendimus veikia ne vien i\u0161orinis spaudimas ar reguliavimas, bet ir vertyb\u0117s, \u012fmon\u0117s tapatyb\u0117, santykis su bendruomene, reputacijos bei konkurencinio prana\u0161umo motyvai <em>[2]<\/em>. MV\u012e strategin\u0119 krypt\u012f stipriai veikia ir paties vadovo vertyb\u0117s bei tai, kok\u012f konkurencin\u012f prana\u0161um\u0105 jis apskritai mato aplinkosauginiuose sprendimuose <em>[3]<\/em>. Kartu svarbu ir tai, kad nema\u017ea dalis MV\u012e \u012fsitraukia \u012f tvarumo praktikas j\u0173 ai\u0161kiai ne\u012fvardydamos vie\u0161ai <em>[2]<\/em>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"50%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\"><!-- wp:image {\"id\":168,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-184430-1024x524.png\" alt=\"\" class=\"wp-image-168\" srcset=\"https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-184430-1024x524.png 1024w, https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-184430-300x153.png 300w, https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-184430-768x393.png 768w, https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-184430.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"align\":\"wide\",\"style\":{\"spacing\":{\"blockGap\":{\"top\":\"var:preset|spacing|50\",\"left\":\"var:preset|spacing|60\"}}}} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"40%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\"><!-- wp:image {\"id\":169,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"564\" src=\"https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-190117.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-190117.png 814w, https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-190117-300x208.png 300w, https:\/\/zemyna.world\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-190117-768x532.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:paragraph -->\n<p>Skirtumai tarp \u012fmoni\u0173 n\u0117ra atsitiktiniai. Daliai MV\u012e aplinkosaugin\u0117s priemon\u0117s vis dar pirmiausia siejasi su ka\u0161tais, laiku ir ne visada ai\u0161kia nauda <em>[4]<\/em>. Kita dalis tose pa\u010diose srityse mato galimyb\u0119 ma\u017einti s\u0105naudas, stiprinti reputacij\u0105, pritraukti klient\u0173, i\u0161laikyti darbuotojus ir tvir\u010diau pozicionuoti versl\u0105 rinkoje <em>[5; 6]<\/em>. MV\u012e aplinkoje tie patys sprendimai skirtingose \u012fmon\u0117se gali \u012fgyti nevienod\u0105 verslo prasm\u0119.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tod\u0117l klausimas, kur prasideda tvarumas MV\u012e, i\u0161 esm\u0117s yra klausimas apie vadovo d\u0117mes\u012f. Ne apie tai, ar \u012fmon\u0117 turi atskir\u0105 sistem\u0105, ataskait\u0105, bet apie tai, ar tam tikri sprendimai joje jau prad\u0117ti laikyti svarbiais verslui. T\u0105 rodo ir platesnis verslo kontekstas: tvarumo sprendimai vis da\u017eniau gimsta vadov\u0173 lygmenyje ir yra vis labiau siejami su konkurencingumu, rizikos valdymu, atsparumu ir ilgalaike verte <em>[7]<\/em>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:group {\"metadata\":{\"categories\":[\"text\"],\"patternName\":\"twentytwentyfour\/text-alternating-images\",\"name\":\"Text with alternating images\"},\"align\":\"full\",\"style\":{\"spacing\":{\"padding\":{\"top\":\"var:preset|spacing|50\",\"bottom\":\"var:preset|spacing|50\",\"left\":\"var:preset|spacing|50\",\"right\":\"var:preset|spacing|50\"},\"margin\":{\"top\":\"0\",\"bottom\":\"0\"}}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group alignfull\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\"}} -->\n<div class=\"wp-block-group\"><!-- wp:spacer {\"width\":\"0px\",\"style\":{\"layout\":{\"flexSize\":\"100px\",\"selfStretch\":\"fixed\"}}} -->\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:details {\"align\":\"wide\"} -->\n<details class=\"wp-block-details alignwide\"><summary>\u0160altini\u0173 s\u0105ra\u0161as<\/summary><!-- wp:paragraph -->\n<p>[1] Zaman, M., Tanewski, G., and Ekanayake, G. (2025) \u2018What does sustainability mean for small and medium enterprises: A systematic literature review\u2019, Journal of Cleaner Production, 492, 144830.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[2] Kutzschbach, J., Tanikulova, P., and Lueg, R. (2021) \u2018The Role of Top Managers in Implementing Corporate Sustainability\u2014A Systematic Literature Review on Small and Medium-Sized Enterprises\u2019, Administrative Sciences, 11(2), 44.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[3] Tan, L. P., Casidy, R., and Arli, D. (2025) \u2018Drivers of strategic green marketing orientation: An SME owner-manager perspective\u2019, Journal of Retailing and Consumer Services, 82, 104130.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[4] Revell, A. and Blackburn, R. (2007) \u2018The Business Case for Sustainability? An Examination of Small Firms in the UK\u2019s Construction and Restaurant Sectors\u2019, Business Strategy and the Environment, 16(6), pp. 404\u2013420.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[5] Revell, A., Stokes, D., and Chen, H. (2010) \u2018Small Businesses and the Environment: Turning Over a New Leaf?\u2019, Business Strategy and the Environment, 19(5), pp. 273\u2013288.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[6] Williams, S. and Schaefer, A. (2013) \u2018SMEs and sustainability: managers\u2019 values and engagement with environmental and climate change issues\u2019, Business Strategy and the Environment, 22(3), pp. 173\u2013186.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>[7] Bureau Veritas (2026) Trends Report 2026. Bureau Veritas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/details>\n<!-- \/wp:details -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/pages\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":4,"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/pages\/191\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/pages\/191\/revisions\/196"}],"wp:attachment":[{"href":"https:\/\/zemyna.world\/index.php\/wp-json\/wp\/v2\/media?parent=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}